“This is not based on archival footage,” says Ed Ulbrich, chief creative officer at Digital Domain. “This is not him performing at some point. This a completely original, exclusive performance only for Coachella and that audience.” In other words, it’s a digital likeness of Tupac designed to interact with his co-performers and the crowd. At one point, Tupac even shouts “What the f— is up, Coachella!” even though the music festival didn’t exist until three years after his death.
The spectacular surprise has caused such a stir that there’s a chance we might be seeing a lot more of this “new” Tupac very soon. According to a Wall Street Journal interview with Ed Ulbrich of Digital Domain Media Group Inc.
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Smith said he wasn’t allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were ‘Pac’s — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. “You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it,” he said. – MTV.com
To me this is unreal. A must see for any hip hop junkie. He is seen along side Snoop Dogg to perform “2 of Amerikaz Most Wanted”.
